Board of Directors
Veneta Ilieva
Veneta Ilieva has worked as an executive in finance and banking for over 20 years. She was among the key players working on the launching of two successful organizations, Pension Insurance Company Rodina and Trust for Social Achievement Foundation (TSA), as well as on the initial public offering of the Bulgarian-American Credit Bank and the ERG Capital series of REITS. Veneta has also worked on the design, negotiation, and implementation of a significant number of projects, building teams and alliances,corporate infrastructure and processes, and continuous improvement. Currently Veneta serves as Chair of the Audit Committee of Tokuda Bank AD and member of the boards of directors of the CFA Society Bulgaria and TSA. She is a consultant in the areas of scaling up, succession planning, and corporate finance, and she holds an MBA from Haas School of Business, UC Berkeley.
Viktoriya Blazheva
Viktoriya Blazheva is First Vice President in UniCredit Bulbank. She is Director of Identity and Communications, and the Diversity Manager of the bank. Viktoriya is a member of the board of directors of Trust for Social Achievement and a member of the board of Harvard Club of Bulgaria. She is Head of the Workgroup for Communication Strategy of the Council of Women in Business in Bulgaria and a member of the European Association of Communication Directors. She is the founder of The C-Suite Minimalists initiative as part of her MBA dissertation at Warwick Business School, and she is the author of a related blog and podcast, where she shares practical science-backed ideas on innovations in management, entrepreneurship, productivity, and wellbeing. In addition, she lectures in the Bulgarian representation of the London School of PR. Viktoriya has completed the Harvard Business School’s CORe business program and the Stanford University, Stanford Graduate School of Business professional certification program in Innovation and Entrepreneurship. She is analumna of Harvard University, John F. Kennedy School of Government, Executive Education, SFNO program. She has a BS (Honors) from OU Business School, UK, and she is certified in Social Entrepreneurship from Oxford University and in Executive Coaching from Cambridge University. Currently she is completing a Data Science for Executives professional program at Columbia University, USA.
Iliana Sarafian
Iliana Sarafian is a Research Fellow at the London School of Economics and Political Science. She has held positions at various internationally focused organisations including the United Nations Development Programme, Open Society Foundation London and the non-government sector in and outside Bulgaria. Iliana’s expertise is in research and policy evaluation, project development and implementation for tackling social inequalities. Iliana holds a Doctor of Philosophy degree in Anthropology from Goldsmiths College, University of London and a Master’s degree in Gender and Development from the University of Oxford, United Kingdom.
Gena O’Keefe
Gena O’Keefe is a Baltimore, Maryland-based independent consultant, with experience and interest in maternal and child health, early childhood care and education, networks of support for young parents, and public-private funding partnerships. She has held long-term positions at The Annie E. Casey Foundation, the Baltimore City Health Department, and on numerous governing boards for nonprofit and publicly funded organizations. Gena has also been an advisor to Baltimore City's strategy to improve birth outcomes, B'more for Healthy Babies, Gena was a 2022-23 US Fulbright Scholar in Bulgaria and is on the U.S. Fulbright Specialist roster for 2023-2026. She earned her medical degree from The Johns Hopkins University School of Medicine and her undergraduate degree in English Language and Literature from Harvard University.